How to build your corporate vision into your facility

A company’s corporate vision encompasses its core values and purpose. It protects and preserves the company’s ideology. And it embodies the ideals and guiding principles that allow a company to stay true to itself — even in the face of changing markets and technologies. As a combination of tangibles and intangibles, a corporate vision sets a company apart from competitors by creating connections with associates, vendors, customers and the community.

Corporate vision is as much a part of a company as people, processes and machinery. It’s an invaluable resource, both internally and externally, and should be protected. If you treat your building as an extension of your vision, then it’s crucial that your Design-Builder does too. Your Design-Builder should make corporate vision an integral part of your project, including it into every facet of their work. After all, your Design-Builder is responsible for designing and constructing a facility that represents, supports and projects your corporate vision to all target audiences.

How your building can embody your vision

Your building can embody your corporate vision. What does that mean tangibly? Most likely, it means something different for your business than it does for any other company.

For some, it’s a certain look. A certain feel. It’s a clean facility that’s welcoming and creates a physical presence that matches their company’s spirit. For others, it’s packing efficiency into every building system. It’s about sustainability and eco-friendly solutions. It’s generating goodwill, establishing a connection with the community or building and communicating a brand. It can include tailoring your facility to grow loyalty within your company and address employee satisfaction and well-being.

Building to meet a company’s vision is no small task. But working with a true Design-Build partner who listens will help.

Interactive collaboration, the process for building your vision

To deliver a project of the highest caliber, it’s essential to create a direct and real-time line of communication between the owner and the Design-Build team. The process is called Interactive Collaboration and has been proven time and again to produce successful facilities for some of the most innovative companies across the country.

As an ongoing effort among all parties involved, collaboration is the most powerful tool in collecting information and constructing ideas with real value. And the most efficient approach is focused, purposeful meetings. These meetings bring together the stakeholders, each adding a unique value through different skill sets and backgrounds.

Your corporate vision drives the Interactive Collaboration process and helps generate focused ideas through brainstorming sessions. A team representing every facet of the project — from corporate finance to warehouse floor and corporate office —expresses and analyzes, in real-time, the ideas that are born through this process. As a group, no one is more capable of making knowledgeable, innovative decisions.

Once the design moves forward, your corporate vision is clearly represented through tangible design elements — a direct result of the Interactive Collaboration process. These design features are sometimes the result of attaining an overall corporate goal, such as the use of environmentally friendly or sustainable building materials. Other features are more functional, such as daylighting or work-flow.

Some characteristics of building to a corporate vision

Every project is unique and requires a specific set of proficiencies and solutions — particularly if the facility is complex and calls for an aggressive timetable. Site evaluations, logistic efficiencies, phased delivery schedules and owner-contracted suppliers and installations are a few of the intrinsic components that characterize projects of this scope.

Building to a corporate vision for the largest companies

The Korte Company has used Design-Build to successfully deliver distribution centers and warehousing facilities for some of our country’s most notable Fortune 100, 500 and 1,000 companies. From the U.S. Armed Forces, the USPS and The Walgreen Co. to Nestle, Maytag, Hitachi and more — we’ve designed and built projects integral to our clients’ corporate visions. One of our strongest examples of building to a corporate vision is the Hershey Midwest Distribution Center.

Getting the most from your project

If you’re going to be starting a construction program, read The Owner’s Guide to Company Culture in Construction. In it, we show you how to evaluate Design-Builders and select one that will deliver the facility you need. To download the guide, fill out the form below.

Design-Build buyer's guide: procurement, contracts and project execution

The Design-Build method is an unmatched driver of innovation and best-value solutions in commercial construction. Learn how to procure Design-Build services and manage project execution to reap and maximize its many benefits.

Download guide